Identity Design for the newly named Stuart Weitzman School of Design at the University of Pennsylvania.
The identity was implemented in print and digital applications, as well as signage.
Numerous marketing materials and swag were designed and implemented for recruiting purposes.
Identity Guidelines include formal branding requirements, as well as guidelines for the new informal brand.
It was important that the design be flexible so that it would be adopted by each department in the school.
The primary palette was inspired by Calder, Turrell, and Venturi.
Signage and Experiential Graphics are being implemented throughout Meyerson Hall.
A flexible, modular interior signage system was designed and documented for use throughout the School.
Wayfinding and Identification Signage was designed to respond to various needs in a complex environment.
Individual modules can be stacked for various requirements.