Identity Design, Content Creation, and Marketing for The James and The Ivy—sister properties in Houston’s River Oaks.
Each property has it’s own unique personality with brand elements that work in tandem.
The extended identity palette for each property includes patterns, photography, illustrations, materiality, voice, and messaging.
Marketed alongside The James, The Ivy delivers an elevated living experience tailored for residents seeking a concierge lifestyle.
Bespoke details such as gold and pearl foil stamping paired with gilded edges perfectly complement the refined neighborhood.
Sales books are presented to prospective tenants within a bespoke hinged-lid box, accompanied by promotional materials and branded merchandise.